ASUS
SERVICES | Digital Strategy, Creative Direction, Art Direction, Prop-Styling, Set Design
ASUS is a global leader in technology, known for pushing the boundaries of innovation with high-performance devices that combine sleek design and powerful functionality. We partnered with ASUS to create a digital campaign that highlights the 980g Zenbook A4, the world’s lightest Copilot+ PC.
How do you feel lightness without ever touching it? With the 980g ASUS Zenbook A4, we set out to explore this idea, reinterpreting the world’s lightest Copilot+ PC through a visual language inspired by nature and familiar local textures.
By placing Zenbook A4 alongside everyday, locally inspired objects and scenes that evoke the spirit of Istanbul, we made its weightlessness tangible. Shot against a minimal backdrop, each frame was later transformed into a striking poster series with graphic enhancements. A story where long battery life, an ultra-light build, and OLED brilliance come to life, seamlessly blending modern innovation with the essence of Istanbul.
