MEET PAUL KENZIE’S NEW IDENTITY, A REFINED EVOLUTION OF MODERN ESSENTIALS, BLENDING MINIMAL DESIGN WITH BOLD ENERGY DESIGNED FOR COOL, BUILT FOR CONFIDENCE.
MEET PAUL KENZIE’S NEW IDENTITY, A REFINED EVOLUTION OF MODERN ESSENTIALS, BLENDING MINIMAL DESIGN WITH BOLD ENERGY DESIGNED FOR COOL, BUILT FOR CONFIDENCE.
SERVICES | Brand Identity, Brand Strategy, Art Direction, Signage and Packaging
Paul Kenzie is a contemporary underwear brand redefining everyday essentials through the lens of confidence, comfort, and playful sophistication. Designed for the modern individual, the brand balances refined minimalism with bold personality, offering pieces that feel as good as they look.
Our team was responsible for developing and rebranding Paul Kenzie’s brand identity, including logo, typography, and color palette, creating unique illustrations and slogans to highlight Paul Kenzie’s personality.
We focused on redesigning a brand that is playful, dynamic, and sustainable. The use of bold typography paired with expressive illustrations allowed Paul Kenzie to stand out with confidence creating a visual identity that feels fresh, relatable, and full of character.
