PAUL KENZIE x DUREX
SERVICES | Art Direction, Campaign Visual World, Photoshoot Direction
Paul Kenzie is a contemporary fashion brand known for its playful, colorful, and unapologetically bold aesthetic. With a community-driven spirit and a strong Gen-Z resonance, the brand embraces freedom of expression and a fearless approach to style.
For Valentine’s Day, Paul Kenzie collaborated with Durex to reinterpret love from a more honest, confident, and playful perspective. Blending Paul Kenzie’s vibrant world with Durex’s message of safe intimacy, the campaign positioned love as something that can be fun, bold, relaxed — and responsible.
We developed the art direction for the campaign shoot, building a party-inspired visual universe that reflected the energy of the collaboration. From set design to styling atmosphere, the world was crafted to feel spontaneous, youthful, and celebratory — capturing the chemistry between fashion, desire, and confidence.
A Valentine’s Day story that feels fearless.
Fun. Bold. And safe.
