SLOW FOOD. FAST DELIVERY. MEET RONY’S NEW IDENTITY AND PACKAGING DESIGNED FOR COOL PEOPLE OF ESKISEHIR
SLOW FOOD. FAST DELIVERY. MEET RONY’S NEW IDENTITY AND PACKAGING DESIGNED FOR COOL PEOPLE OF ESKISEHIR
SERVICES | Brand Identity, Brand Strategy, Art Direction, Signage, Illustration and Packaging
RONY is a fresh and fast ghost kitchen concept designed to bring healthy, delicious, and convenient meals to its audience. Our goal was to create a bold, modern brand identity that reflects RONY’s essence—celebrating "slow food, fast delivery." From branding to packaging, we built a visual language that’s as vibrant as the flavors RONY delivers.
Our team was responsible for developing RONY’s brand identity -- including logo, typography, and color palette, creating unique illustrations and slogans to highlight RONY’s personality, designing versatile packaging for bowls and wraps and crafting social media content to introduce and grow the brand in Eskişehir.
We focused on designing a brand that is youthful, dynamic, and approachable. The use of bold typography paired with playful illustrations allowed RONY to stand out in a competitive market. A minimal yet functional packaging system was developed to enhance the user experience while keeping sustainability in mind. Every detail—from the “slow food, fast delivery” slogan to the RONY chef illustrations—was crafted to create a memorable and cohesive identity across all touchpoints.
STRATEGY TEAM
CREATIVE DIRECTION: Eylül Günaydınlar
PROJECT MANAGEMENT: Selin Kantarcıoğlu
COPYWRITER: Selin Kantarcıoğlu
DIGITAL STRATEGY: Darya Anzabi
ART TEAM
BRAND IDENTITY: Kutay Yılmaz
DIGITAL CONTENT DESIGN: Sarp Atakan Çevik, Beyza Kandemir
DIGITAL CONTENT MOTION: Buğra Örs
BRAND PRESENTATION: Sarp Atakan Çevik, Beyza Kandemir
BRAND ILLUSTRATION & MOTION GRAPHICS: Moving Things Studio
