SERENA UZIYEL
SERVICES | Digital Strategy, Creative Direction, Art Direction, Content Creation, Production, Window Design, Print Design, Social Media Management
Serena Uziyel is a luxury accessories brand rooted in artisanal craftsmanship and timeless design. Known for its intricate handwoven techniques and sculptural silhouettes, the brand merges traditional savoir-faire with a contemporary, feminine perspective.
For Valentine’s Day, we introduced a seasonal edit built around the message “Designed to Be Loved.” The campaign connected the brand’s design philosophy with the emotional essence of the occasion - highlighting pieces created to be worn, gifted, and cherished over time.
We developed a 360° communication strategy spanning both offline and digital platforms. From photoshoot and video shoot production to window displays, in-store print materials, and packaging details, the visual language translated the concept into a cohesive brand experience.
Digitally, we structured a full campaign ecosystem including social media content, newsletter communication, TikTok assets, and a curated web selection. The narrative centered on intention, form, and lasting elegance, positioning each piece not simply as a gift, but as a meaningful gesture.
