SERENA UZIYEL
SERVICES | Digital Strategy, Creative Direction, Art Direction, Content Creation, Production, Window Design, Print Design, Social Media Management
Serena Uziyel is a luxury accessories brand rooted in artisanal craftsmanship and timeless design. Known for its intricate handwoven techniques and sculptural silhouettes, the brand merges traditional savoir-faire with a contemporary, feminine perspective.
For Serena Uziyel’s Spring/Summer campaign, we developed three distinct set designs that capture the gentle transition into the new season. Each setting reflects a different mood while coming together to tell one cohesive story, one of soft light, effortless femininity, and the quiet arrival of spring, gradually unfolding into a warm, sunlit summer.
We developed a 360° communication strategy spanning both offline and digital platforms. From photoshoot and video shoot production to window displays, in-store print materials, and packaging details, the visual language translated the concept into a cohesive brand experience.
Digitally, we structured a full campaign ecosystem including social media content, newsletter communication, TikTok assets, and a curated web selection. The narrative centered on intention, form, and lasting elegance, positioning each piece not simply as a gift, but as a meaningful gesture.
