SERENA UZIYEL - ATELIER
SERVICES | Digital Strategy, Creative Direction, Art Direction, Content Creation, Production, Window Design, Print Design, Social Media Management
Serena Uziyel is a luxury accessories brand rooted in artisanal craftsmanship and timeless design. Known for its intricate handwoven techniques and sculptural silhouettes, the brand merges traditional savoir-faire with a contemporary, feminine perspective.
For Women’s Day, we introduced a seasonal edit shaped around the message “By Women, For Women.” The campaign brought together the brand’s design philosophy with the artisanal spirit of the women behind it spotlighting pieces thoughtfully created by women, for women.
We developed a 360° communication strategy spanning both offline and digital platforms. From photoshoot and video shoot production to window displays, in-store print materials, and packaging details, the visual language translated the concept into a cohesive brand experience.
Digitally, we structured a full campaign ecosystem including social media content, newsletter communication, TikTok assets, and a curated web selection. The narrative centered on intention, form, and lasting elegance, positioning each piece not simply as a gift, but as a meaningful gesture.
